Fireplaces · Stoves · Inserts · Chimney Care
A Fire You Can Count On
Northcentral Wisconsin's fireplace and stove showroom — turn-key installation, honest chimney care, and heat that keeps working when the power doesn't.
Est. 2013
Family roots to 1913
CSIA #8723
Certified Chimney Sweep
3 Chambers
Merrill, Medford & Wausau
In-House Crew
Turn-key, start to finish
Comfort in Honesty
You Shouldn't Have to Chase a Contractor
We know what it's like to hire someone for your own house and hear nothing back for a week. Around Merrill and Wausau you're planning against weather that doesn't ask permission — seventy degrees one afternoon, snow by the weekend, a grid that taps out right when you need it most — and the last thing you should have to do is juggle five trades to get one fireplace done right.
It's why Firefly Lodge runs on the same four promises our family company, Merrill Sheet Metal Works, has kept since 1913: answer the phone, show up when we said, do honest work, and leave the house cleaner than we found it. The showroom carries the fireplaces, stoves, and inserts we'd put in our own homes, and one in-house crew handles the whole job — unit, venting, stone, mantel, and the chimney care for every winter after.
So whatever you're staring at — a drafty firebox a gas insert would seal tight, a wood stove that's earned retirement, or the one cold room an electric fireplace could fix — we'd love to help you get it right.
Start Where You Are
What's Going On at Your House?
Pick the situation that matches yours and get a real ballpark price — unit, venting, and installation included.
Blank Wall
A wall that's ready for a fireplace that isn't there yet. We handle the unit, framing, venting, and finish.
Get Instant EstimateOpen Fireplace
A masonry fireplace that's open — beautiful, but most of the heat goes up the flue. An insert or gas log set changes that.
Get Instant EstimateFireplace Replacement
The unit you have is old, tired, or done. Swap in a new fireplace sized to the room, not the brochure.
Get Instant EstimateFreestanding Stove
Wood or gas — a new stove for a new spot, or a replacement for the one that's earned retirement.
Get Instant EstimateNew Construction
You're building and the plans call for fire. Choose early so venting and clearances go in clean.
Get Instant EstimateOutdoor Area
A patio or firepit spot that needs real flame — fire pit tables and custom pits with properly sized gas lines.
Get Instant EstimateHow It Works
From First Spark of an Idea to Years of Warm Winters
Get Your Instant Estimate
Browse every model we carry and see a real ballpark price online — unit, venting, and installation included.
See It Burning Live
Visit the Merrill showroom to stand in front of your favorites, or book an in-home visit and we'll come measure.
Relax Through Installation
One in-house crew handles the unit, venting, stone, and mantel — and leaves the room cleaner than they found it.
Stay Warm for Years
We service everything we install. When it needs a tune-up in five winters, you call the number you already know.
The Firefly Lodge Showroom
Stand in Front of It Burning Before You Buy It
Photos don't tell you how a fire feels from the couch. Our Merrill showroom keeps live displays burning so you can compare flame, heat, and finish side by side — with people who install these for a living, not just sell them.
1204 N Center Ave, Merrill, WI 54452
Mon–Fri: 8:30am–5pm · Sat: 9am–2pm
(715) 536-2262
Google Reviews
Real Reviews From Wisconsin Homeowners
Wood-stove loyalists, first-time gas buyers, and more than a few neighbors who found us through the family's other company. Read what they say when the job's done.
“We had the pleasure of working with Firefly Lodge to have our free standing fireplace installed. Nick and Brian were the best installers we could ask for. … They walked us through how everything worked and my house was cleaner when they left than before they got there!”
“After being told by a different HVAC company that it would be impossible to convert our traditional wood burning fireplace to gas, we reached out to Merrill Sheet Metal & Firefly Lodge … they did it ahead of schedule!”
“After having the addition to our home completed, we were chomping at the bit to get our new wood stove installed! Our salesman Bill was awesome to work with and the installers Brian, Nick and Justin did amazing work! Their attention to detail is like no other.”
“Super helpful staff went above and beyond to get me some parts I desperately needed after hours! Highly recommend!”
Chimney & Fireplace Care
Don't Wait for the Failed Inspection to Decide for You
Most of the fireplace projects we install start with bad news — a cracked liner, a flagged chimney, a unit that quit in January. Waiting doesn't make the repair cheaper, and it leaves the coldest months to chance. A fall inspection costs a fraction of a mid-winter emergency.
What a Fall Inspection Covers
- Flue and liner — cracks, gaps, and blockages
- Cap, crown, and masonry up top
- Flashing and chase — where water sneaks in
- Creosote level and clearances around the unit
CSIA-certified, photo-documented, and honest — what's fine, what needs attention, and what can wait.
Straight Answers
Frequently Asked Questions
How much does a new fireplace or stove cost installed?
It depends on the unit, the venting, and the finish work — which is exactly why every model on this site carries an instant estimate. Answer a few questions about your space and you'll see a real ballpark for the whole installed project, not just the box. Financing through Wells Fargo is available on any of it.
Is there still a federal tax credit for wood stoves?
Not anymore — the federal energy-efficiency credit (25C) that covered qualifying wood and pellet stoves ended December 31, 2025. If a site is still advertising it, that page is out of date. The number that actually matters is the whole installed cost — the instant estimate shows yours in about five minutes, and financing can spread it out.
Should I get gas logs or an insert for my open fireplace?
Honest answer: gas logs are the easy, beautiful upgrade if you love the open-fire look and mostly want ambiance — and we sell plenty. But in this climate an open firebox sends most of its heat up the flue. If you want the fireplace to actually warm the room, an insert seals the opening and multiplies the heat. We'll show you both and tell you plainly which fits how you live.
Why don't you sell ventless (vent-free) fireplaces?
Because ventless units release their combustion byproducts into the room, and we're not comfortable putting that in your house. Every fireplace, stove, and insert we sell vents properly to the outdoors.
Wood, gas, pellet, or electric — how do I choose?
Start with the job. Heat that survives outages: wood first, then gas. Push-button daily convenience: gas. Biomass economy with thermostat comfort: pellet. Flame in a room with no flue: electric. Then come stand in front of your short list burning live at the showroom — ten minutes in front of the real thing beats a week of reading.
Every Home Should Have a Fire It Can Count On
Get a real ballpark price in the next five minutes — then come stand in front of it burning at the Merrill showroom.